The first promo of the third season of Aamir Khan's new show “Satyamev Jayate” will launch exclusively on Twitter.
The
popular show, which raises important social issues in the country, airs
on Star Plus, and its new season will go on air soon.
With the
success of rise in online conversation around the show in the last two
seasons, this time, the makers and channel have decided to engage the
audience in unique ways on social networking platform Twitter.
Star
Plus will delight fans by giving them the power to unlock and enable
the release of the promo of the new season, on Twitter, before any
online or offline platform.
"The Satyamev Jayate promo releases
when the ticker reaches 100! Be the first to see it, #MumkinHai . Click
now: http://flwcs.co/ON," read a tweet from the Twitter handle "Satyamev
Jayate".
The broadcaster will become the first broadcaster to use
the 'Flock to Unlock' card that will incentivise followers to drive
engagement and awareness about the show and unlock exclusive content on
the micro-blogging platform, said a statement from Twitter.
Fans
are encouraged to tweet with hashtag #MumkinHai to generate the required
number of tweets needed to unlock the video and be the first to view
it.
Gayatri Yadav EVP, Marketing and Communications, STAR India
describes “Satyamev Jayate" as a people’s brand and that "digital has
played a key role in this".
"This is our way of engaging our
digital audience and involving them in conversations for the show at the
outset of breaking the campaign. We are happy to partner with Twitter
for 'Tweet To Unlock' and making this an exciting activity," said Yadav.
