The actress-singer took to micro-blogging site Twitter to annouce the venture and posted: "#OnceUponATime, launching my own fashion label was just a dream. It isn't any more. Check out #IMARA, my fashion line for the new Indian woman!!! Visit http://amazon.in/fashion @amazonIN."
The 25-year-old actress' line features a set of affordable designs between Rs.799 and Rs.3,999 and the theme behind the creation is fantasy.
