Swiss watch brand TAG Heuer introduced newest addition to its family – Bollywood heartthrob Ranbir Kapoor – and its new ad campaign Don’t Crack Under Pressure. The actor says the campaign is about “pressure that keeps you going in life”.
“This is a campaign which is about individual identity and not giving up under pressure. It’s a kind of pressure that keeps you going in life. I think everybody will connect and identify with the campaign,” said Ranbir at the event at Buddh International Circuit.
The setting looked like an exhilarating racing event with energetic performance by cheerleaders, car stunts on the race track and Ranbir paragliding onto the track. Amidst cheering, Ranbir took a lap of the circuit and then unveiled his ad visuals
